Full color raised ink business cards are printed on bright white linen 80 lb. white linen is a softer and muted material that lets your full-color designs truly pop off the business cards. Full color raised ink business cards are also offered with classic crest solar white 110 lb. paper. This thicker paper gives your business cards an even more premium feel. The softness of the paper coupled with the full-color designs helps showcase your brand's more elegant nature. Choosing the right paper type affects the way your brand is perceived by new and current customers.